Transformaciones del trabajo digital: inteligencia artificial y community manager en la economía gig. Una revisión sistemática de literatura

Andrés Camilo Aponte López

doi:10.58763/rc2026589

Authors

Andrés Camilo Aponte López Corporación Universitaria Minuto de Dios. Ibagué, Colombia https://orcid.org/0000-0003-4998-7945

DOI:

https://doi.org/10.58763/rc2026589

Keywords:

Gig economy, Community Manager, Artificial Intelligence, Digital platforms, Freelance work

Abstract

Introduction: The expansion of the gig economy and the integration of artificial intelligence have transformed the digital work of community managers by altering their roles, competencies, working conditions, and degree of autonomy. This study analyzed these transformations and identified patterns and gaps in the literature. Methodology: A qualitative, descriptive-analytical, and interpretive systematic review was conducted, guided by PRISMA. Articles were searched for in Scopus and Google Scholar, published between 2015 and 2024, in Spanish or English. Of the 134 initial records, 50 studies made up the final corpus. Quality was assessed based on conceptual coherence, methodological clarity, thematic relevance, and theoretical contribution. The synthesis was conducted using inductive thematic coding. Results: Artificial intelligence automates routine tasks, such as basic writing, standardized responses, and elementary content production, while shifting value toward analysis, supervision, curation, and strategy. At the same time, pressure regarding availability, reputational dependence, risk transfer, and exposure to opaque algorithmic systems is increasing. Algorithmic governance shapes visibility, evaluation, and the allocation of opportunities. Conclusions: Artificial intelligence redefines, but does not eliminate, the role of the community manager. Its sustainability depends on ongoing training, algorithmic transparency, and regulatory frameworks that provide effective protection and appeal mechanisms.

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