Gestión empresarial de la sostenibilidad, RSE e Inteligencia Artificial. Una nueva frontera en las decisiones

Mario Sarián González; Carlos Bruna Román; Claudio Robles Lagos; Gerardo Vaca Lombana

doi:10.58763/rc2025382

Authors

Mario Sarián González Universidad Autónoma de Chile. Santiago de Chile, Chile https://orcid.org/0000-0003-2271-0532
Carlos Bruna Román Universidad Autónoma de Chile. Santiago de Chile, Chile https://orcid.org/0009-0002-0576-3149
Claudio Robles Lagos Universidad Autónoma de Chile. Santiago de Chile, Chile https://orcid.org/0000-0003-4853-8128
Gerardo Vaca Lombana Universidad Colegio Mayor de Cundinamarca. Bogotá, Colombia https://orcid.org/0009-0005-3669-933X

DOI:

https://doi.org/10.58763/rc2025382

Keywords:

artificial intelligence, enterprises, information technology, social responsibility, sustainable development

Abstract

This study explores how artificial intelligence (AI) is being used to improve sustainability management and corporate social responsibility (CSR) in Latin America. We analyze the regional context, identify challenges and opportunities, and present two case studies of IT companies that have implemented AI solutions to promote sustainable practices. The findings highlight the positive impact of AI on operational efficiency, cost reduction, and improved corporate image, while underlining the importance of a multidisciplinary approach and continuous collaboration.

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References

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