Study of success and failure cases of entrepreneurs as a result of COVID-19 in Bucaramanga and its metropolitan area
DOI:
https://doi.org/10.58763/rc202332Keywords:
Organizational change, COVID-19, company, entrepreneurship, economic recessionAbstract
The different impacts generated by the COVID-19 pandemic have left significant challenges in global ventures. Both emerging and existing companies need to adapt and reinvent themselves to overcome this environment's challenges and opportunities. This exploratory qualitative research had as its target audience enterprises between 0 and 5 years old registered with the Bucaramanga Chamber of Commerce, which were affected by the COVID-19 pandemic. The research development was carried out using the Case Study methodology based on the experience reported by the entrepreneurs. Initially, a literature review and Web analysis of the exposed theme were carried out. The existing entrepreneurial environment in the Bucaramanga metropolitan area was approached, through the characterization of the entrepreneurial scenario, before and during the COVID-19 pandemic. The main challenges faced by entrepreneurs and the strategies they used to adapt their businesses and survive during the crisis were identified. Likewise, the adaptation potential of entrepreneurs in the face of the COVID-19 pandemic was identified.
Metrics
References
Al-Fadly, A. (2020). Impact of COVID-19 on SMEs and employment. Entrepreneurship and Sustainability Issues, 8(2), 629–648. https://doi.org/10.9770/jesi.2020.8.2(38)
Björklund, T., Mikkonen, M., Mattila, P. y van der Marel, F. (2020). Expanding entrepreneurial solution spaces in times of crisis: Business model experimentation amongst packaged food and beverage ventures. Journal of Business Venturing Insights, 14, e00197. https://doi.org/10.1016/j.jbvi.2020.e00197
Chanto, C. y Loáiciga, J. (2021). Percepciones del emprendimiento con apoyo de herramientas tecnológicas: un enfoque descriptivo en tiempos de la COVID-19. Revista Nacional de Administración, 12(1), e3380. https://dx.doi.org/10.22458/rna.v12i1.3380
Dublino, L. (2020). Factores de riesgo en el reflotamiento de pequeñas empresas. [Tesis de Doctorado, Universidad de Valencia] Repositorio Institucional. https://acortar.link/cgskBy
Eggers, F. (2020). Masters of disasters? Challenges and opportunities for SMEs in times of crisis. Journal of Business Research, 116, 199-208. https://doi.org/10.1016/j.jbusres.2020.05.025
Escamilla-Fajardo, P., Núñez-Pomar, J., Calabuig-Moreno, F. y Gómez-Tafalla, A. (2020). Effects of the COVID-19 pandemic on sports entrepreneurship. Sustainability, 12(20), 8493. https://doi.org/10.3390/su12208493
Fontrodona, J. y Muller, P. (2020). Reforzar la integridad empresarial ante la crisis del Covid-19. IESE Business School Working Paper No. OP-333. http://dx.doi.org/10.2139/ssrn.3571706
Gee, S. (1981). Technology Transfer, Innovation, and International Competitiveness de Sherman Gee: Fair Hardcover | ThriftBooks-Atlanta. (Wiley & Sons, Incorporated, & John, Eds.). New York. https://acortar.link/81HeHx
Korsgaard, S., Hunt, R., Townsend, D. y Ingstrup, M. (2020). COVID-19 and the importance of space in entrepreneurship research and policy. International Small Business Journal: Researching Entrepreneurship, 38(8), 697–710. https://doi.org/10.1177/0266242620963942
Liu, Y., Ming Lee, J. and Lee, C. (2020), "The challenges and opportunities of a global health crisis: the management and business implications of COVID 19 from an Asian perspective," Asian Business & Management, Vol. 19, pp.277–297. https://doi.org/10.1057/s41291-020-00119-x
López, C., Plata, M. y Vélez, J. (2021). Estudio del impacto de la pandemia del COVID-19 en las dimensiones Institucional, Ecosistema e Individuo del Emprendimiento de Base Tecnológica en Colombia. [Tesis de Maestría, Universidad EAN] Repositorio EAN. https://acortar.link/rc9ebH
Marks, J. (2020). Granadilla swimwear: finding opportunity in times of crisis. Emerald Emerging Markets Case Studies, 10(3), 45-69. https://dx.doi.org/10.1108/EEMCS-05-2020-0164
Mora, R. y Johnston, W. (2020). The Coronavirus crisis in B2B settings: Crisis uniqueness and managerial implications based on social exchange theory. Industrial Marketing Management, 88, 125-135. https://doi.org/10.1016/j.indmarman.2020.05.004
Neumeyer, X., Ashton, W. y Dentchev, N. (2020). Addressing resource and waste management challenges imposed by COVID-19: An entrepreneurship perspective. Resources, Conservation and Recycling, 162, 105058. https://doi.org/10.1016/j.resconrec.2020.105058
Organización Mundial de la Salud - OMS. (2020, November 10). Información básica sobre la COVID-19. https://acortar.link/Ftrdd
Schumpeter, J. (1942). Análisis del cambio económico. The Review of Economics Statistics, 17(4), 2-10. https://acortar.link/FzmZ4L
Thorgren, S. y Williams, T. (2020). Staying alive during an unfolding crisis: How SMEs ward off impending disaster. Journal of Business Venturing Insights, 14, e00187. https://doi.org/10.1016/j.jbvi.2020.e00187
Torres, A., Carrera, M. y Partida, A. (2022). Factores que influyen en las MiPyMES en tiempos de Covid-19. Vinculatégica EFAN, 7(2), 94–112. https://doi.org/10.29105/vtga7.1-87
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Martha Liliana Torres Barreto
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Este artículo se distribuye bajo la licencia Creative CommonsReconocimiento-NoComercial-CompartirIgual 4.0 Internacional. A menos que se indique lo contrario, el material publicado asociado se distribuye bajo la misma licencia.
