Estudio sistemático de la participación del marketing ambiental, como método para fomentar la conciencia ambiental de estudiantes universitarios

Angi Paola Duque Ramos

doi:10.58763/rc2024306

Authors

Angi Paola Duque Ramos Corporación Universitaria Americana. Barranquilla, Colombia https://orcid.org/0000-0001-7202-4333

DOI:

https://doi.org/10.58763/rc2024306

Keywords:

Environment, environmental management, higher education, sustainable development

Abstract

Environmental pollution is one of the global challenges of this century since industrialization has created an excessive amount of polluting waste. Added to this is the frequently insufficient public awareness of environmental problems, which is why both lines are recognized in the system of sustainable development objectives. Given this reality and considering that university students are the future business, social, and educational leaders, adopting a preventive and proactive approach in their environmental education is necessary. In order to achieve a better understanding of the problem, we sought to evaluate the contribution of environmental marketing as a method to promote environmental awareness in university students, examine its theoretical advances and investigate the importance of environmental awareness in university students. A semi-systematic study of relevant articles was carried out through a critical literature review. The results indicate that environmental marketing is a method for environmental promotion among university students, which can reduce consumerism and encourage ecological awareness. It is concluded that environmental marketing generates positive transformations in students, generates changes in their vision of the world, and favors responsible environmental behavior.

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References

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