Transformaciones del trabajo digital: inteligencia artificial y community manager en la economía gig. Una revisión sistemática de literatura

Andrés Camilo Aponte López

doi:10.58763/rc2026589

Autores/as

Andrés Camilo Aponte López Corporación Universitaria Minuto de Dios. Ibagué, Colombia https://orcid.org/0000-0003-4998-7945

DOI:

https://doi.org/10.58763/rc2026589

Palabras clave:

Economía gig, Community Manager, Inteligencia Artificial, Plataformas digitales, Trabajo Independiente

Resumen

Introducción: La expansión de la economía gig y la incorporación de inteligencia artificial han transformado el trabajo digital del community manager, al modificar sus funciones, competencias, condiciones laborales y márgenes de autonomía. El estudio analizó estas transformaciones e identificó patrones y vacíos en la literatura. Metodología: Se realizó una revisión sistemática cualitativa, descriptivo-analítica e interpretativa, guiada por PRISMA. Se buscaron artículos en Scopus y Google Académico, publicados entre 2015 y 2024, en español o inglés. De 134 registros iniciales, 50 estudios conformaron el corpus final. La calidad se evaluó mediante coherencia conceptual, claridad metodológica, relevancia temática y contribución teórica. La síntesis se efectuó mediante codificación temática inductiva. Resultados: La inteligencia artificial automatiza tareas rutinarias, como redacción básica, respuestas estandarizadas y producción elemental de contenidos, mientras desplaza el valor hacia el análisis, la supervisión, la curaduría y la estrategia. Paralelamente, aumentan la presión por disponibilidad, la dependencia reputacional, la transferencia de riesgos y la exposición a sistemas algorítmicos opacos. La gobernanza algorítmica condiciona la visibilidad, la evaluación y la asignación de oportunidades. Conclusiones: La inteligencia artificial redefine, pero no elimina, el rol del community manager. Su sostenibilidad depende de formación continua, transparencia algorítmica y marcos regulatorios con protección y apelación efectivas.

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