Comportamientos de sustentabilidad. Una aplicación de la teoría VBN en estudiantes de ingeniería

Priscila Jaanai Martínez Castillo; Raúl López Cruz; Dalia Silva Martínez

doi:10.58763/rc2024259

Autores/as

Priscila Jaanai Martínez Castillo Tecnológico Nacional de México. Oaxaca de Juárez, México https://orcid.org/0009-0009-1838-7542
Raúl López Cruz Tecnológico Nacional de México. Oaxaca de Juárez, México https://orcid.org/0009-0006-7605-1885
Dalia Silva Martínez Tecnológico Nacional de México. Oaxaca de Juárez, México https://orcid.org/0000-0002-0561-6459

DOI:

https://doi.org/10.58763/rc2024259

Palabras clave:

comportamiento cultural, comportamiento social, educación sostenible, juicio de valor, norma social

Resumen

La teoría de Valores, Creencias y Normas (VBN) facilitan la comprensión de cómo estos aspectos impactan en el comportamiento humano; entender estas influencias desencadena una mejor predicción y explicación de las conductas. Los valores y creencias pueden ser internos, mientras que las normas se refieren a expectativas sociales y culturales. El objetivo del presente estudio es analizar los valores, creencias y normas de estudiantes de ingeniería en Sistemas Computacionales en el Tecnológico Nacional de México, campus Oaxaca, mediante la contrastación de los resultados con el estudio “Sustainability behaviors among college students: an application of the VBN theory”. Se desarrolló una metodología de tipo cuantitativa descriptiva; se evaluaron cinco comportamientos de sustentabilidad; se aplicó a un total de 372 estudiantes y se adecuaron tres instrumentos. Los resultados indicaron que los estudiantes que se adhieren a valores biosféricos y altruistas son más propensos a participar en una variedad de comportamientos de sustentabilidad; por el contrario, aquellos que se adhieren a valores egoístas son menos propensos a participar en la mayoría de los comportamientos. Los estudiantes que se adhieren a valores tradicionales o abiertos al cambio mostraron resultados mixtos.

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