La dirección de las micro y pequeñas empresas en México a partir de la influencia de variables organizacionales

Rosalío Tortolero-Portugal; Ernesto Geovani Figueroa-González; Héctor Moreno-Loera; Jesús Guillermo Sotelo-Asef

doi:10.58763/rc2025444

Authors

Rosalío Tortolero-Portugal Universidad Juárez del Estado de Durango. Durango, México https://orcid.org/0000-0002-4526-7417
Ernesto Geovani Figueroa-González Universidad Juárez del Estado de Durango. Durango, México https://orcid.org/0000-0002-7900-9141
Héctor Moreno-Loera Universidad Juárez del Estado de Durango. Durango, México https://orcid.org/0000-0003-3157-1554
Jesús Guillermo Sotelo-Asef Universidad Juárez del Estado de Durango. Durango, México https://orcid.org/0000-0002-0560-866X

DOI:

https://doi.org/10.58763/rc2025444

Keywords:

Small business, organization and management, innovation, marketing, culture

Abstract

The purpose of this research was to suggest a linear multiple regression model that explains the variable direction based on the impact of various organizational variables such as sales management, innovation, marketing, satisfaction with the company, competitive advantage, environmental assessment, and financial culture of micro and small businesses in the municipality of Durango, Mexico, from the point of view of the managers of these entities. The study is non-experimental with a cross-sectional and correlational methodology. An instrument with 54 items grouped into 10 dimensions was used for the measurement, applied to 939 managers of micro and small businesses using the multiple linear regression technique for statistical analysis. As a result, the model meets all the assumptions for its validity, showing that marketing and sales management represent the variables that most influence the direction of the micro and small businesses studied. It is concluded that strategic direction is essential in organizations regardless of size since it allows the company to be directed towards a clear direction to set more efficient goals and objectives to achieve business success.

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