Innovación y emprendimiento en Panamá: un análisis cualitativo de las estrategias gerenciales

Rubén Vallarino; Maricarmen Soto-Ortigoza

doi:10.58763/rc2025506

Autores/as

Rubén Vallarino Universidad de Panamá. Ciudad de Panamá, Panamá https://orcid.org/0000-0002-3583-6911
Maricarmen Soto-Ortigoza Universidad de Panamá. Ciudad de Panamá, Panamá https://orcid.org/0000-0001-8421-2091

DOI:

https://doi.org/10.58763/rc2025506

Palabras clave:

Administración de empresas, cambio organizacional, economía de la empresa, estrategia de desarrollo, pequeña empresa

Resumen

Introducción: La innovación es proceso cardinal dentro de la pequeña empresa, cuyos resultados influyen directamente en la sostenibilidad de la misma. Metodología: Este estudio cualitativo exploró las barreras y facilitadores de la innovación en pequeñas y medianas empresas (PYMES) panameñas, utilizando la teoría fundamentada para analizar entrevistas en profundidad con 20 empresarios del sector servicios en las subcategorías de tecnología y turismo. Resultados y Discusión: Los resultados revelaron que la falta de financiamiento es la principal barrera, seguida por la escasez de personal capacitado y la resistencia al cambio. Como facilitadores, se identificaron el apoyo gubernamental, las redes de colaboración y el acceso a tecnología. Las PYMES implementan estrategias como la innovación de productos y procesos, y el marketing digital, aunque enfrentan desafíos para su sostenibilidad. Conclusiones: El estudio destaca la necesidad de políticas públicas que faciliten el acceso a financiamiento y capacitación, así como la importancia de fortalecer el ecosistema de innovación en Panamá. Como resultado, se proponen recomendaciones prácticas para tomadores de decisiones, organizaciones de apoyo y emprendedores, con el fin de impulsar la innovación y el crecimiento de las PYMES panameñas.

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