La dirección de las micro y pequeñas empresas en México a partir de la influencia de variables organizacionales
DOI:
https://doi.org/10.58763/rc2025444Palabras clave:
Pequeña empresa, organización y gestión, innovación, marketing, culturaResumen
El propósito de esta investigación fue sugerir un modelo de regresión múltiple lineal que explique la variable dirección a partir del impacto de diversas variables organizativas como la administración de ventas, innovación, marketing, satisfacción con la empresa, ventaja competitiva, evaluación del ambiente y cultura financiera de micro, pequeñas empresas del municipio de Durango, México, desde el punto de vista de los directivos de estas entidades. El estudio es de naturaleza no experimental con una metodología de corte transversal y correlacional. Para la medición se empleó un instrumento que cuenta con 54 ítems agrupados en 10 dimensiones, aplicándose a 939 directores de micro y pequeñas empresas utilizando para el análisis estadístico la técnica de regresión lineal múltiple. Como resultado se obtuvo que el modelo cumple con todos los supuestos para su validez, mostrando que la mercadotecnia y la gestión de ventas representan las variables que más influyen en la dirección de las micro y pequeñas empresas estudiadas. Se concluye que el direccionamiento estratégico es fundamental en las organizaciones sin importar su tamaño, ya que permite dirigir a la empresa hacia un rumbo claro, plantear metas y objetivos más eficientes con el fin de obtener el éxito empresarial.
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Derechos de autor 2025 Rosalío Tortolero-Portugal, Ernesto Geovani Figueroa-González, Héctor Moreno-Loera, Jesús Guillermo Sotelo-Asef
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Este artículo se distribuye bajo la licencia Creative CommonsReconocimiento-NoComercial-CompartirIgual 4.0 Internacional. A menos que se indique lo contrario, el material publicado asociado se distribuye bajo la misma licencia.
