Gestión empresarial de la sostenibilidad, RSE e Inteligencia Artificial. Una nueva frontera en las decisiones
DOI:
https://doi.org/10.58763/rc2025382Palabras clave:
desarrollo sostenible, empresa, inteligencia artificial, responsabilidad social, tecnología de la informaciónResumen
Este estudio explora cómo la inteligencia artificial (IA) es utilizada para mejorar la gestión de sostenibilidad y la responsabilidad social empresarial (RSE) en América Latina. Analizamos el contexto regional, identificamos desafíos y oportunidades, y presentamos dos estudios de caso de empresas de Tecnología de la Información (TI) que han implementado soluciones de IA para promover prácticas sostenibles. Los hallazgos destacan el impacto positivo de la IA en la eficiencia operativa, la reducción de costos y la mejora de la imagen corporativa, al tiempo que subrayan la importancia de un enfoque multidisciplinario y la colaboración continua.
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Derechos de autor 2025 Mario Sarián González, Carlos Bruna Román, Claudio Robles Lagos, Gerardo Vaca Lombana
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Este artículo se distribuye bajo la licencia Creative CommonsReconocimiento-NoComercial-CompartirIgual 4.0 Internacional. A menos que se indique lo contrario, el material publicado asociado se distribuye bajo la misma licencia.
