Incorporación de las TIC en la promoción de destinos turísticos: una revisión sistemática

Renato Bartra-Rategui; Lloy Pool Pinedo Tuanama; Jorge Raúl Navarro-Cabrera

doi:10.58763/rc2024281

Autores/as

Renato Bartra-Rategui Universidad Nacional de San Martín. Tarapoto, Perú https://orcid.org/0000-0003-0558-0764
Lloy Pool Pinedo Tuanama Universidad Nacional de San Martín. Tarapoto, Perú https://orcid.org/0000-0002-5569-8739
Jorge Raúl Navarro-Cabrera Universidad Nacional de San Martín. Tarapoto, Perú https://orcid.org/0000-0002-7369-4459

DOI:

https://doi.org/10.58763/rc2024281

Palabras clave:

Datos abiertos, tecnología de la comunicación, tecnología de la información, turismo

Resumen

Las tecnologías de información y comunicación (tic) son una herramienta sustancial para la promoción de los destinos turísticos, usados con el objetivo de obtener una ventaja competitiva y garantizar la sostenibilidad de sus áreas urbanas y turísticas. El objetivo de esta revisión fue explorar cuáles son las tic usadas para promocionar los destinos turísticos además del móvil o motivo de su uso. Se optó por una metodología de revisión sistemática de artículos científicos categorizados en bases de datos de revistas indexadas, como ScienceDirect¸ Emerald Insights, Taylor & Francis, Scopus, y Redalyc entre 2017 y 2021. La revisión permitió identificar que las tecnologías más usadas son las redes sociales (38 %) y la Minería de Datos, junto al Big Data (31 %). Concluyendo que el 91 % de los autores conducen su investigación a influenciar la decisión de compra del turista usando tecnologías innovadoras y disruptivas, y el 9 % a mejorar la experiencia humana del turista durante su visita a un destino en particular. La contribución del presente artículo de revisión amplia el conocimiento sobre el uso de las tic para promocionar destinos turísticos con el fin de conducir futuros estudios sobre el tema en un sentido general.

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