doi: 10.58763/rc2025494
Review Article
Analysis of scientific production of corporate social responsibility in retail companies
Análisis de la producción científica de la responsabilidad social corporativa en empresas retail
Jaquelinne Martínez Robles1 
*
ABSTRACT
Introduction: the objective of this study is to analyze the scientific production on corporate social responsibility (CSR) and retail companies from 2006 to 2024, to identify emerging topics, contexts studied, and the methodological approaches addressed by the most relevant authors.
Methodology: the methodology used is a bibliometric analysis in conjunction with a systematic literature review of scientific publications indexed in the Web of Science platform. R was used for data processing and analysis through the Bibliometrix package.
Results: the results show a significant increase in the number of publications related to social responsibility and retail companies over the years.
Conclusions: the data show the growing interest in this topic, mainly in areas of activity related to social, environmental, and economic sustainability.
Keywords: social responsibility, business ethics, environmental management, business administration.
JEL Classification: Q56, M14, M10.
RESUMEN
Introducción: el objetivo de este estudio es analizar la producción científica sobre la responsabilidad social corporativa (RSC) y las empresas retail en el periodo de 2006 a 2024, para identificar los temas emergentes, contextos estudiados y los enfoques metodológicos abordados por los autores más relevantes.
Metodología: la metodología utilizada corresponde a un análisis bibliométrico en conjunto con una revisión sistemática de la literatura de las publicaciones de carácter científico indexadas en la plataforma Web of Science. Para el procesamiento y análisis de la información se utilizó como herramienta el lenguaje R a través del paquete Bibliometrix.
Resultados: los resultados muestran un aumento significativo con respecto al número de publicaciones relacionadas con la responsabilidad social y las empresas retail a lo largo de los años.
Conclusiones: los datos reflejan el creciente interés en este tema, principalmente en ámbitos de actividades relacionadas con la sostenibilidad social, ambiental y económica.
Palabras clave: responsabilidad social, ética empresarial, gestión medioambiental, administración de empresas.
Clasificación JEL: Q56, M14, M10.
Received: 20-01-2025 Revised: 18-04-2025 Accepted: 19-05-2025 Published: 31-07-2025
Editor: Alfredo
Javier Pérez Gamboa 
1Universidad Autónoma de Zacatecas. Zacatecas, México.
Cite as: Martínez Robles, J. (2025). Análisis de la producción científica de la responsabilidad social corporativa en empresas retail. Región Científica, 4(2), 2025494. https://doi.org/10.58763/rc2025494
INTRODUCTION
Due to the global increase in environmental, social, and economic problems, primarily caused by excessive production and rising consumption, various scholars have developed theoretical and conceptual models that seek to guide companies in implementing sustainable practices. This is done with the goal of not only engaging in ethical and philanthropic actions but also addressing environmental aspects to mitigate the negative impact of their business operations and generate positive perceptions among consumers, stakeholders, and society at large (Abubakar, 2022; Amato, 2021; Ayeni & Aborisade, 2022).
In this sense, one of the theories that seeks to explain the impact of these types of actions in various industries is corporate social responsibility (CSR) due to its practical implementation in the business world (Carroll, 2021; Ernst et al., 2022; Nsowah & Phiri, 2023; Wasiq et al., 2023). However, the implications of CSR require a deeper study of the obligations and responsibilities that companies have when producing goods to satisfy a given demand, given that they have a social contract established by laws and regulations. Consequently, they are expected to operate within a legal framework and with ethical standards, as there are various activities where society expects companies to conduct themselves according to principles that go beyond legal issues (Becerra-Bizarrón et al., 2025; Farias & Holanda, 2024; Y. Liu et al., 2022).
Now, in the case of companies in the retail sector, both manufacturers and retailers have focused their efforts on integrating CSR aspects into their operations due to the iteration generated in commercial spaces between the product and the end consumer, making it necessary for them to issue reports on actions taken to mitigate the impact of these operations (Cheng et al., 2024; Theharin, 2025; Wang et al., 2020). However, the characteristics of retail companies require that all CSR activities and reports be adapted to their operations. Unlike manufacturers, they are only a common thread in the marketing process. However, large retail companies report actions that demonstrate their commitment to the environment and thereby protect their reputation with stakeholders (Y. Kim et al., 2023).
In concrete terms, what some progress in information may represent is different in the landscape of small and medium-sized businesses, particularly in less developed socioeconomic contexts, such as Latin America (Rangel-Lyne et al., 2022). This scenario makes it necessary to continue developing specific assessment methods that allow us to understand the level of adoption of CSR actions (Konstantynovskyi & Zmicerevska, 2023). Therefore, it is also crucial to identify factors that influence companies' decisions (Amato, 2021) and conduct analyses from an interdisciplinary perspective, as these require guidance in the integration process (Ferraro et al., 2022).
In this regard, Pimenta and Calderón (2022) establish that, in the Latin American context, SMEs can promote CSR actions in different areas due to their proximity to consumers, suppliers, employees, and society in general. That is, they must generate actions that improve their organization's work environment, gradually integrate eco-efficiency elements into their operations, and manage waste, among other things.
These authors then point out that, if CSR activities are to be effective, it will be essential to maintain a two-way flow of information between companies and stakeholders (Pimenta & Calderón, 2022). Furthermore, the commitment to transparency and veracity of information regarding innovative policies must be addressed, and thus, specificities or similarities by sector must be analyzed.
However, when discussing CSR actions in the retail sector, it is necessary to analyze the impact that COVID-19 had on the dynamics of its operations (Godoy et al., 2021; Mahmud et al., 2021; Rojas-Molina et al., 2024; Zeler et al., 2022). Furthermore, the changes in consumer behavior generated during this period, as organizations focused their efforts on meeting demand for products under complex health conditions, mean that CSR indicators may not accurately reflect current reality (Chauke et al., 2021; De Simone & Pezoa, 2021; De Temmerman et al., 2023; Jin et al., 2022; Khalilurrahman & Mubarrak, 2022; McEachern et al., 2021).
In economic and environmental spheres, these systemic changes have led to increased global competition between conventional and organic products due to consumer preferences. This situation directly impacts pricing and marketing strategies due to the high costs involved in greening certain product categories, which calls into question the effectiveness of new production-marketing models (Hou & Gao, 2022; Raza, 2018).
These dynamics are mentioned because various studies show changes in consumer behavior driven by their perception of companies' CSR practices. These transformations are expressed not only in environmental terms but also include social actions that benefit the local community where they operate. This highlights the importance of analyzing the CSR progress of companies in the retail sector. This is necessary to identify, from a social perspective, their community involvement through job creation and the support they provide for education, the arts, sports, and culture.
Likewise, it is necessary to monitor the systems implemented for waste management and energy optimization throughout their operations; the initiatives adopted to increase the social and economic well-being of employees; and equality policies in recruitment processes, among others. Additionally, in terms of products and services, the ability to meet the demands of current consumer generations, including those in vulnerable conditions or with disabilities, must be analyzed through transformation and continuous improvement in marketing aspects (Chan et al., 2022; Chauke et al., 2021; Rojas-Molina et al., 2024).
Therefore, the objective of this work is to analyze the scientific production on social responsibility and retail companies from 2006 to 2024, in order to identify emerging themes, contexts studied, and the methodological approaches addressed by the authors. The methodology consists of a bibliometric analysis combined with a systematic literature review of scientific publications indexed in the Web of Science platform. For the processing and analysis of information, the R language was used as a tool through the Bibliometrix package. The results show a significant increase in the number of publications related to social responsibility and retail companies over the years, reflecting the growing interest in this topic. However, gaps in research on companies operating in contexts such as Latin America were identified.
METHODOLOGY
As a first step in this work, a bibliometric analysis was conducted using the methodology proposed by Gupta et al. (2022). To do so, we explored scientific articles published between 2006 and 2024 in the Web of Science database.
The search strategy included the English keywords "retail" AND "corporate social responsibility," and 398 articles were collected during the process. The R language was used in the analysis of the information through the Bibliometrix package, which is based on the analytical technique of scientific mapping for longitudinal research with the use of metadata provided by the different indexed journals, which allows identifying connections and interactions in the studies carried out during the analyzed period (Agarwal & Kumar, 2020; López-Rodríguez et al., 2022; Prado et al., 2022; Ramos Soto et al., 2019; Sáez-Ortuño et al., 2023). Subsequently, a systematic literature review was carried out with the methodology proposed by Thorisdottir and Johannsdottir (2020), to analyze the most representative articles in the field of study (figure 1).
|
Figure 1. Process followed for bibliometric analysis and systematic review of the literature |
|
|
Source: own elaboration
Note: the figure appears in its original language
RESULTS AND DISCUSSION
The results of the analysis show the development of various topics in research areas, and trends in future lines of research can be observed. Therefore, this section provides an overview of scientific production from 2006 to 2024, followed by a breakdown of thematic areas, the countries where the research was conducted, and the most cited institutions and authors. The initial findings showed that, from 2006 to 2024, a total of 398 articles were published. The year with the highest production was 2023, with 59 articles; only partial figures are presented for 2024; this can be seen in figure 2.
|
Figure 2. Annual scientific production |
|
|
Source: own elaboration
The total number of articles published corresponds to 1030 authors and is found in 161 different sources; this indicates the interest in addressing CSR in retail companies by the academic community in certain fields of study. Additional details of the information obtained can be seen in figure 3.
|
Figure 3. Overview of the metadata set |
|
|
Source: own elaboration
Note: the figure appears in its original language
Additionally, the relationship between the most productive and cited authors, their countries of origin, and the keywords used in scientific publications, countries such as France, the United States, and New Zealand, along with their respective authors, are strongly related to research in these fields, where the keywords CSR (Corporate Social Responsibility) and loyalty-trust are the main topics of study. This can be seen in figure 4.
|
Figure 4. Relationship between countries, authors, and the keywords "corporate social responsibility" and "retail" in scientific publications |
|
|
Source: own elaboration
Note: the abbreviations AU_CO correspond to the country, AU to the authors, and DE to the keywords
To determine the most representative sources, the number of citations and the number of documents were evaluated. To establish productivity and impact based on citations, the H, G, and M indices were used as comparative variables. The H index is a metric used to measure the academic and productive impact of a scientific document; the G index quantifies the productivity of publications based on the number of citations, and the M index is an indicator obtained based on the H index and the number of years since the first publication (López-Rodríguez et al., 2022).
The analysis showed that the Journal of Retailing and Consumer Services has a significant impact since publication began due to a high number of citations, followed by the Journal of Business Ethics, Corporate Social Responsibility and Environmental Management, Journal of Cleaner Production, International Journal of Retail & Distribution Management, and Journal of Retailing. Details can be seen in table 1.
|
Table 1. Local impact of journals |
||||||
|
Journal |
H-index |
G-index |
M-index |
Total Citacions |
Total Publications |
Year publications began |
|
Journal of Retailing and Consumer Services |
26 |
42 |
2.6 |
1949 |
66 |
2015 |
|
Journal of Business Ethics |
16 |
19 |
0.842 |
1162 |
19 |
2006 |
|
Corporate Social Responsibility and Environmental Management |
11 |
20 |
0.688 |
413 |
20 |
2009 |
|
Journal of Cleaner Production |
10 |
13 |
0.714 |
550 |
13 |
2011 |
|
International Journal of Retail \& Distribution Management |
9 |
15 |
1 |
235 |
17 |
2016 |
|
Journal of Retailing |
9 |
11 |
0.5 |
1471 |
11 |
2007 |
|
Sustainability |
8 |
14 |
0.8 |
216 |
22 |
2015 |
|
International Journal of Bank Marketing |
6 |
13 |
0.6 |
290 |
13 |
2015 |
|
Business Strategy and The Environment |
5 |
5 |
0.333 |
385 |
5 |
2010 |
|
Journal of Product and Brand Management |
5 |
5 |
0.556 |
133 |
5 |
2016 |
|
British Food Journal |
4 |
5 |
0.211 |
84 |
5 |
2006 |
|
International Journal of Production Economics |
4 |
5 |
0.444 |
178 |
5 |
2016 |
|
Journal of Business Research |
4 |
4 |
0.333 |
181 |
4 |
2013 |
|
Annals of Operations Research |
3 |
3 |
0.6 |
57 |
3 |
2020 |
|
European Journal of Marketing |
3 |
3 |
0.25 |
103 |
3 |
2013 |
|
European Journal of Operational Research |
3 |
3 |
0.231 |
634 |
3 |
2012 |
|
Journal of Consumer Behaviour |
3 |
3 |
0.429 |
19 |
3 |
2018 |
|
Journal of Services Marketing |
3 |
4 |
0.214 |
205 |
4 |
2011 |
|
Management Decision |
3 |
4 |
0.188 |
114 |
4 |
2009 |
|
Business Ethics-A European Review |
2 |
2 |
0.125 |
11 |
2 |
2009 |
|
Business Horizons |
2 |
2 |
0.182 |
119 |
2 |
2014 |
|
Fashion and Textiles |
2 |
3 |
0.25 |
37 |
3 |
2017 |
|
Inzinerine Ekonomika-Engineering Economics |
2 |
2 |
0.125 |
70 |
2 |
2009 |
|
Source: own elaboration |
||||||
The most relevant authors who contributed to knowledge generation based on the number of published articles are Lombart C and Louis D, with an h-index of 7. The g-index result for both authors shows that the eight published articles have been cited at least 64 times. The m-index value of 0.778 indicates that the authors have shown considerable growth since their first publication, with a total of 143 citations, respectively.
Regarding author Kim S, he has an m-index of 0.833 since 2019 and a g-index of 7, indicating a considerable impact of 61 citations in a short period of time. Similarly, Woo H has an h-index of 5 and a g-index of 6 since 2016, suggesting a steady growth, accumulating a total of 92 citations. Table 2 shows the productivity and impact of the publications of the remaining authors who belong to the top 10 according to the metrics analyzed.
|
Table 2. Ranking of authors with the highest number of publications |
||||||
|
Author |
H-index |
G-index |
M-index |
Total Citacions |
Total Publications |
Year |
|
Lombart C |
7 |
8 |
0.778 |
143 |
8 |
2016 |
|
Louis D |
7 |
8 |
0.778 |
143 |
8 |
2016 |
|
Kim S |
5 |
7 |
0.833 |
61 |
7 |
2019 |
|
Woo H |
5 |
6 |
0.556 |
92 |
6 |
2016 |
|
Fatma M |
4 |
5 |
0.4 |
226 |
5 |
2015 |
|
Guthrie J |
4 |
5 |
0.25 |
43 |
5 |
2009 |
|
Liu Y |
4 |
5 |
0.667 |
193 |
5 |
2019 |
|
Childs Ml |
3 |
3 |
0.6 |
24 |
3 |
2020 |
|
Gnoth J |
3 |
4 |
0.429 |
37 |
4 |
2018 |
|
Khan I |
3 |
4 |
0.3 |
144 |
4 |
2015 |
|
Lombart C |
7 |
8 |
0.778 |
143 |
8 |
2016 |
|
Louis D |
7 |
8 |
0.778 |
143 |
8 |
2016 |
|
Source: own elaboration |
||||||
The details of the publications of the authors with the highest production can be seen in table 3.
|
Table 3. Production of the most prominent authors in the field of corporate social responsibility in retail |
|||||
|
Authors |
Year |
Title |
Source |
DOI |
Total Citations |
|
Louis D and Lombart C |
2023 |
What claims best convey the quality of retailers’ standard private label products? |
International journal of retail \& distribution management |
10.1108/IJRDM-11-2022-0437 |
0 |
|
Louis D and Lombart C |
2021 |
Packaging-free products: a lever of proximity and loyalty between consumers and grocery stores |
Journal of retailing and consumer services |
10.1016/J.Jretconser.2021.102499 |
17 |
|
Louis D and Lombart C |
2019 |
Impact of a retailer’s CSR activities on consumers’ loyalty |
International journal of retail \& distribution management |
10.1108/IJRDM-12-2018-0262 |
26 |
|
Lombart C and Louis D |
2018 |
Regional product assortment and merchandising in grocery stores: strategies and target customer segments |
Journal of retailing and consumer services |
10.1016/J.Jretconser.2018.02.002 |
21 |
|
Louis D and Lombart C |
2018 |
Retailers’ communication on ugly fruits and vegetables: what are consumers’ perceptions? |
Journal of retailing and consumer services |
10.1016/J.Jretconser.2018.01.006 |
32 |
|
Louis D and Lombart C |
2017 |
Impacts of product, store, and retailer perceptions on consumers’ relationship to terroir store brand |
Journal of retailing and consumer services |
10.1016/J.Jretconser.2017.07.002 |
14 |
|
Lombart C and Louis D |
2016 |
Price image consequences |
Journal of retailing and consumer services |
10.1016/J.Jretconser.2015.09.001 |
16 |
|
Lombart C and Louis D |
2016 |
Sources of retailer personality: private brand perceptions |
Journal of retailing and consumer services |
10.1016/J.Jretconser.2015.09.002 |
17 |
|
Kim S |
2024 |
Sport event vs. art event? the effect of CSR-linked sponsorship event type on product purchase |
Journal of retailing and consumer services |
10.1016/J.Jretconser.2023.103683 |
0 |
|
Kim S |
2024 |
Sustainability preferences under stress: evidence from covid-19 |
Journal of financial and quantitative analysis |
10.1017/S0022109022001296 |
7 |
|
Kim S and Woo H |
2021 |
Global fashion retailers’ responses to external and internal crises during the covid-19 pandemic |
Fashion and textiles |
10.1186/S40691-021-00260-X |
8 |
|
Kim S |
2021 |
Passion for the past: effect of charity appeals and nostalgia on clothing donation intentions |
Journal of consumer behaviour |
10.1002/Cb.1924 |
7 |
|
Kim S and Woo H |
2019 |
Sincerity or ploy? an investigation of corporate social responsibility campaigns |
Journal of product and brand management |
10.1108/JPBM-07-2018-1953 |
22 |
|
Woo H and Kim S |
2020 |
Is this for our sake or their sake? cross-cultural effects of message focus in cause-related marketing |
International marketing review |
10.1108/IMR-12-2018-0349 |
12 |
|
Woo H and Kim S |
2020 |
A path to altruism: investigating the effects of brand origin and message explicitness in cr-m campaigns |
Business ethics-a european review |
10.1111/Beer.12269 |
5 |
|
Woo H |
2016 |
Apparel firms’ corporate social responsibility communications cases of six firms from an institutional theory perspective |
Asia pacific journal of marketing and logistics |
10.1108/APJML-07-2015-0115 |
15 |
|
Woo H |
2016 |
Culture doesn’t matter? the impact of apparel companies’ corporate social responsibility practices on brand equity |
Clothing and textiles research journal |
10.1177/0887302X15610010 |
30 |
|
Fatma M and Khan I |
2023 |
Corporate social responsibility and brand advocacy among consumers: the mediating role of brand trust |
Sustainability |
10.3390/Su15032777 |
5 |
|
Fatma M and Khan I |
2023 |
An integrative framework to explore corporate ability and corporate social responsibility association’s influence on consumer responses in the banking sector |
Sustainability |
10.3390/Su15107988 |
1 |
|
Liu Y |
2022 |
Why and when firms respond accommodatively to the product-harm crisis: an institutional perspective |
Journal of retailing and consumer services |
10.1016/J.Jretconser.2022.103043 |
2 |
|
Liu Y |
2020 |
A coordination mechanism through value-added profit distribution in a supply chain considering corporate social responsibility |
Managerial and decision economics |
10.1002/Mde.3122 |
17 |
|
Liu Y |
2020 |
A coordination mechanism through relational contract in a two-echelon supply chain |
Journal of retailing and consumer services |
10.1016/J.Jretconser.2020.102156 |
14 |
|
Liu Y |
2020 |
Pricing and collection rate decisions and reverse channel choice in a socially responsible supply chain with green consumers |
IEEE transactions on engineering management |
10.1109/TEM.2018.2887118 |
141 |
|
Liu Y |
2019 |
Pricing, environmental governance efficiency, and channel coordination in a socially responsible tourism supply chain |
International transactions in operational research |
10.1111/Itor.12489 |
19 |
|
Potdar and Guthrie J |
2018 |
Yours ethically: the role of corporate social responsibility and employee engagement in shoplifting prevention |
International journal of retail \& distribution management |
10.1108/IJRDM-02-2018-0029 |
13 |
|
Potdar and Guthrie J |
2018 |
Encouraging shoplifting prevention with quality relationships a theory of planned behavior perspective |
International journal of retail \& distribution management |
10.1108/IJRDM-12-2016-0240 |
13 |
|
Fatma M |
2016 |
The CSR’s influence on customer responses in Indian banking sector |
Journal of retailing and consumer services |
10.1016/J.Jretconser.2015.11.008 |
82 |
|
Fatma M |
2016 |
How does corporate association influence consumer brand loyalty? mediating role of brand identification |
Journal of product and brand management |
10.1108/JPBM-07-2015-0932 |
33 |
|
Fatma M |
2015 |
Building company reputation and brand equity through CSR: the mediating role of trust |
International journal of bank marketing |
10.1108/IJBM-11-2014-0166 |
105 |
|
Haigh and Guthrie J |
2009 |
A political economy approach to regulated Australian information disclosures |
Business ethics-a european review |
10.1111/j.1467-8608.2009.01557.x |
6 |
|
Potdar B, Guthrie J and Gnoth J |
2021 |
An investigation into the antecedents of frontline service employee guardianship behaviors |
Journal of service theory and practice |
10.1108/JSTP-06-2020-0124 |
1 |
|
Potdar B and Gnoth J Guthrie J |
2020 |
Retail employee guardianship behaviour: a phenomenological investigation |
Journal of retailing and consumer services |
10.1016/J.Jretconser.2019.102017 |
10 |
|
Source: own elaboration |
|||||
On the other hand, the publications with the highest number of citations in the period analyzed correspond to “Consumer environmental awareness and competition in two-stage supply chains” by Liu et al. (2012) with a total of 580, followed by “Against the Green: A Multi-method Examination of the Barriers to Green Consumption” by Gleim et al. (2013) with 445. The rest of the documents can be seen in table 4.
|
Table 4. Articles with the highest number of citations in the period 2006 to 2024 |
|||
|
Author/Year |
Title |
DOI |
Total Citations |
|
Liu Zl, 2012 |
Consumer environmental awareness and competition in two-stage supply chains |
10.1016/j.ejor.2011.11.027 |
580 |
|
Gleim Mr,2013 |
Against the Green: A Multi-method Examination of the Barriers to Green Consumption |
10.1016/j.jretai.2012.10.001 |
445 |
|
Castaldo S, 2009 |
The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair-Trade Products |
10.1007/s10551-008-9669-4 |
324 |
|
Barone Mj, 2007 |
Consumer response to retailer use of cause-related marketing: Is more fit better? |
10.1016/j.jretai.2007.03.006 |
273 |
|
Ganesan S, 2009 |
Supply Chain Management and Retailer Performance: Emerging Trends, Issues, and Implications for Research and Practice |
10.1016/j.jretai.2008.12.001 |
220 |
|
Mandhachitara R, 2011 |
A model of customer loyalty and corporate social responsibility |
10.1108/08876041111119840 |
191 |
|
Konuk Fa, 2018 |
The role of store image, perceived quality, trust, and perceived value in predicting consumers’ purchase intentions towards organic private label food |
10.1016/j.jretconser.2018.04.011 |
167 |
|
Bolton Le, 2015 |
How Does Corporate Social Responsibility Affect Consumer Response to Service Failure in Buyer–Seller Relationships? |
10.1016/j.jretai.2014.10.001 |
160 |
|
Perrini F, 2010 |
The impact of corporate social responsibility associations on trust in organic products marketed by mainstream retailers: a study of Italian consumers |
10.1002/bse.660 |
160 |
|
Fransen L, 2012 |
Multi-stakeholder governance and voluntary programme interactions: legitimation politics in the institutional design of Corporate Social Responsibility |
10.1093/ser/mwr029 |
149 |
|
Source: own elaboration |
|||
In addition to the previous analysis, the co-citation network between authors was identified, where the connections between those who belong to a field of research or study specific areas are represented through nodes. The results show that, for example, in the red cluster, the authors Castaldo et al. (2009) and Perrini et al. (2010) are references for Fatma et al. (2015), who in turn were cited by Parsa et al. (2015), among others. The complete historiographer can be seen in figure 5.
|
Figure 5. Historiographer of co-citations between authors |
|
|
Source: own elaboration
When analyzing the thematic evolution of the different keywords or concepts addressed in the literature, changes can be observed both in prevalence and in their interconnections over time. However, there are important or interesting topics across different areas of knowledge, which is why they continue to transcend research, for example, "Corporate Social Responsibility." It is worth noting that, starting in 2021, the term "retail" began to emerge significantly in connection with CSR. The remaining concepts can be seen in figure 6.
|
Figure 6. Representation of the evolution of the main concepts in the period 2006 to 2024 |
|
|
Source: own elaboration
To visualize the structure and dynamics of the research topics, those classified according to their centrality (relevance) and density (topic development) were identified. These are distributed across four quadrants: Basic Themes indicate those with high centrality, and low density, meaning they are topics studied and considered fundamental in the literature, but not necessarily advanced or developing; for example, "attitudes, choice, and nutrition" appear in this quadrant.
Motor Themes are those with high centrality and density, being central to the field of study, as they directly influence future lines of research; for example, "corporate social responsibility, impact, and performance." Niche Themes are specialized, and while they have been widely developed, they are not central to the general literature. Finally, Emerging or Declining Themes are those with low centrality and density. This indicates that these may be emerging areas or topics that are losing relevance in current research. This can be seen in figure 7.
|
Figure 7. Thematic evolution map |
|
|
Source: own elaboration
Regarding the graphical representation of the knowledge network generated during the period 2006–2024 (figure 8), the nodes correspond to keywords, and the lines connecting them indicate their co-occurrence with other concepts and their relationship. According to the results, "Corporate Social Responsibility" is strongly related to "impact"; this suggests that research has focused on the study of these terms.
|
Figure 8. Co-occurrence network |
|
|
Source: own elaboration
Additionally, the most important clusters in the conceptual structure were identified, which were obtained based on the multiple correspondence analysis (MCA) methodology (López-Rodríguez et al., 2022). Figure 9 shows the words that represent the themes or terms extracted from the dataset, whose position is based on their frequency and co-occurrence. This means that there is a close relationship between the terms; for example, "corporate social responsibility, sustainability, supply chain, market, management, and performance" correspond to related studies. In contrast, words far from the center of the graph, such as "coordination and consequences," correspond to studies in specific academic areas.
|
Figure 9. Map of thematic interconnections |
|
|
Source: own elaboration
Systematic review of the literature
The above results show that productivity in the scientific literature has developed over time in different disciplinary fields. Therefore, we analyzed the articles by the most representative authors based on the previous study. It is worth noting that open-access articles provided by different scientific databases and published within the last 5 years were selected; the results can be seen in the table.
|
Table 5. Systematic review of scientific production on CSR in retail companies |
||||
|
Author |
Title |
Objective |
Metodhology |
Results |
|
Louis et al. (2021) |
Packaging-free products: A lever of proximity and loyalty between consumers and grocery stores |
Analyze the effects on consumer behavior when selling bulk products at points of sale. |
They conducted an online survey of 1,407 shoppers and consumers of bulk products at a convenience store. They used structural equation modeling (PLS-SEM) to analyze the results. |
Bulk marketing has a positive effect on sustainable consumer behavior, which strengthens transactional loyalty to retailers. |
|
Louis et al. (2019) |
Impact of a retailer's CSR activities on consumers' loyalty |
To assess the impact of the main dimensions of a retail chain's CSR activities (philanthropic, environmental respect, consumer respect, and employee respect) on consumer loyalty. |
They applied an online survey to 547 consumers from the population of Quebec, Canada, and used a PLS-SEM structural equation model to analyze the information. |
The environmental dimension had a significant impact on consumer loyalty; they concluded that retailers' environmentally sustainable practices enhance their corporate image. |
|
Park et al. (2024) |
Sport event vs. art event? the effect of CSR-linked sponsorship event type on product purchase |
Analyze how two types of events (one sporting and one artistic) influence the purchase intention of the brands sponsoring said events as part of their CSR. |
They surveyed 418 participants, conducting independent samples t-tests to compare purchase intentions among participants exposed to the events. |
Sponsorship of a sporting event, compared to an artistic event, increases the purchase intention for the sponsor's products. They conclude that the findings have theoretical and practical implications for marketing research and sponsorship management. |
|
Woo et al. (2020) |
Is this for our sake or their sake? cross-cultural effects of message focus in cause-related marketing |
To examine how cause-related marketing (CRM) messages influence perceived brand authenticity based on social identity in the participation intentions of consumers in the US and South Korea. |
They conducted a quasi-experiment with 260 American and Korean consumers. They applied multivariate analysis of covariance (MANCOVA) and moderated mediation analysis. |
American consumers perceive greater brand authenticity and participation intentions toward MRCs than Korean consumers. They conclude that consumers' perceived altruism toward a given brand is determined by their social identity and nationality. |
|
Fatma & Khan (2023) |
Corporate social responsibility and brand advocacy among consumers: the mediating role of brand trust |
To examine how consumer perceptions of Corporate Social Responsibility (CSR) influence trust-based brand advocacy behavior. |
They administered questionnaires to 336 retail bank customers in India. They validated the scales using confirmatory factor analysis (CFA) and then structural equation modeling (SEM). |
Consumer perceptions of CSR have a significant positive effect on brand trust. Similarly, CSR has a direct positive effect on brand advocacy behavior. They conclude that CSR initiatives can improve consumer brand trust. |
|
Liu et al. (2020) |
A coordination mechanism through value-added profit distribution in a supply chain considering corporate social responsibility |
To explore how consumer perceptions of CSR influence purchasing decisions and to establish how supply chain coordination can be improved and CSR activities promoted among stakeholders. |
They analyzed three elements of a supply chain consisting of a dominant retailer, a socially responsible supplier, and a non-socially responsible supplier; they analyzed their optimal, decentralized, and centralized decisions; and they applied game analysis techniques. |
The results show that decentralized decision-making affects the performance of the entire supply chain. They determined that a socially responsible supplier helps other members of the supply chain make focused decisions to increase competitiveness. |
|
Potdar et al. (2018) |
Yours ethically: the role of corporate social responsibility and employee engagement in shoplifting prevention |
To empirically examine the role of CSR and its impact on employee engagement in preventing theft in retail trade. |
They developed a qualitative research with a phenomenological approach, conducting in-depth semi-structured interviews with plant employees of a national supermarket chain in the context of New Zealand. |
The findings suggest that supermarkets' internal and external CSR practices influence organizational commitment among employees and may therefore have a significant impact on employees' propensity to adopt theft-prevention behaviors. They conclude that developing and communicating CSR strategies that involve employees leads to theft-prevention behaviors in companies. |
|
Utkarsh & Singh (2023) |
How perceived corporate social responsibility affects consumer citizenship behavior? Investigating the mediating roles of perceived employee behavior and consumer company identification. |
Understanding how a retail company's corporate social responsibility impacts consumer citizenship behavior through perceived employee behavior. |
They applied a survey to 405 consumers of retail stores, the data analysis was carried out using a structural equation model. |
The results show that corporate social responsibility and employee behavior in retail companies have a positive effect on consumer and employee civic behavior. |
|
Castaldo et al. (2023) |
Perceived corporate social responsibility and job satisfaction in grocery retail: A comparison between low- and high-productivity stores |
To analyze how corporate social responsibility influences the job satisfaction of employees in grocery retail chains and to determine which factors are stressful for employees in low- and high-productivity stores. |
They surveyed 708 employees of grocery retail chains, analyzing the data using structural equation modeling and multigroup regression techniques. |
The results showed that CSR positively influences employee job satisfaction, even in highly productive stores. They conclude that their findings contribute to the debate on managing employee job satisfaction in the retail context. |
|
Source: own elaboration |
||||
CONCLUSIONS
The evolution of research on CSR and consumer behavior in the retail sector has shown a slow pace of development over the last three years. Furthermore, it is evident that the main drivers of research in this field are the United States, South Korea, and Australia, possibly due to the presence of major retail companies in these regions. This situation underscores the lack of research in other international contexts, particularly in Latin America.
Despite the importance of the retail sector and the environmental challenges it faces, the low level of research in this field is a significant concern. With the rise in global consumption, it is imperative to understand which factors influence consumer behavior in sustainable areas. While most research has focused on fashion retail, this indicates a potential bias in research toward specific subsectors. Therefore, it is clear that there is a gap in the literature studying other categories of products and services related to sustainability.
Likewise, there is a trend toward studies focused on digital environments, evident in the co-occurrence of keywords. While this research perspective is important for understanding the transformation of the industry, interactions in the physical environment of stores continue to be an integral part of the retail sector that must continue to be studied due to changes in purchasing habits among new generations of consumers.
Furthermore, it is observed that the trend in CSR and consumer behavior research in the retail sector presents interdisciplinary approaches, in which both consumer psychology, in conjunction with artificial intelligence, and technology seek to understand the complexities of these topics.
REFERENCES
Abubakar, I. R. (2022). Multidimensional Poverty among Nigerian Households: Sustainable Development Implications. Social Indicators Research, 164(2), 993–1014. https://doi.org/10.1007/s11205-022-02963-0
Agarwal, N. D., & Kumar, V. V. R. (2020). Three decades of green advertising – a review of literature and bibliometric analysis. Benchmarking, 28(6), 1934–1958. https://doi.org/10.1108/BIJ-07-2020-0380
Amato, C. N. (2021). Investigación en Responsabilidad Social Empresaria y Sustentabilidad Corporativa: Evolución, tensiones actuales y perspectivas futuras. Cuadernos de Administración, 34. https://doi.org/10.11144/Javeriana.cao34.irsesc
Ayeni, A. O., & Aborisade, A. G. (2022). An assessment of ecosystem degradation and poverty: A case study of Obafemi-Owode local government area, Ogun State, Nigeria. Environment and Urbanization, 34(1), 52–75. https://doi.org/10.1177/09562478221080456
Barone, M. J., Norman, A. T., & Miyazaki, A. D. (2007). Consumer response to retailer use of cause-related marketing: Is more fit better? Journal of Retailing, 83(4), 437–445. https://doi.org/10.1016/j.jretai.2007.03.006
Becerra-Bizarrón, M. E., Tejeda-Martin, M. A., & Franco-Barraza, F. (2025). La responsabilidad social empresarial y la innovación en las microempresas de Puerto Vallarta, Jalisco. Investigación y Ciencia de la Universidad Autónoma de Aguascalientes, 94. https://doi.org/10.33064/iycuaa2025947025
Bolton, L. E., & Mattila, A. S. (2015). How Does Corporate Social Responsibility Affect Consumer Response to Service Failure in Buyer–Seller Relationships? Journal of Retailing, 91(1), 140–153. https://doi.org/10.1016/j.jretai.2014.10.001
Carroll, A. B. (2021). Corporate Social Responsibility: Perspectives on the CSR Construct’s Development and Future. Business & Society, 60(6), 1258–1278. https://doi.org/10.1177/00076503211001765
Castaldo, S., Ciacci, A., & Penco, L. (2023). Perceived corporate social responsibility and job satisfaction in grocery retail: A comparison between low- and high-productivity stores. Journal of Retailing and Consumer Services, 74, 103444. https://doi.org/10.1016/j.jretconser.2023.103444
Castaldo, S., Perrini, F., Misani, N., & Tencati, A. (2009). The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products. Journal of Business Ethics, 84(1), 1–15. https://doi.org/10.1007/s10551-008-9669-4
Chan, K. H., Chong, L. L., Ng, T. H., & Ong, W. L. (2022). A model of green investment decision making for societal well-being. Heliyon, 8(8), e10024. https://doi.org/10.1016/j.heliyon.2022.e10024
Chauke, O. F., Tlapana, T., & Hawkins-Mofokeng, R. (2021). Adoption and consumption patterns of green products: An exploratory study amongst green consumers in Durban. International Journal of Research in Business and Social Science (2147- 4478), 10(7), 78–86. https://doi.org/10.20525/ijrbs.v10i7.1358
Cheng, Y., Pan, J., & Gong, Y. (2024). Who will undertake corporate social responsibility in supply chain encroachment? Manufacturer or retailer. Managerial and Decision Economics, 45(3), 1511–1527. https://doi.org/10.1002/mde.4074
Childs, M., Woo, H., & Kim, S. (2019). Sincerity or ploy? An investigation of corporate social responsibility campaigns. Journal of Product & Brand Management, 28(4), 489–501. https://doi.org/10.1108/jpbm-07-2018-1953
De Simone, L., & Pezoa, M. (2021). Urban Shopping Malls and Sustainability Approaches in Chilean Cities: Relations between Environmental Impacts of Buildings and Greenwashing Branding Discourses. Sustainability, 13(13), 7228. https://doi.org/10.3390/su13137228
De Temmerman, J., Slabbinck, H., & Vermeir, I. (2023). The wrap-less revolution: Consumer segmentation by facilitators of and barriers to package-free shopping. Resources conservation and recycling, 199, 107265. https://doi.org/10.1016/j.resconrec.2023.107265
Döttling, R., & Kim, S. (2024). Sustainability Preferences Under Stress: Evidence from COVID-19. Journal of Financial and Quantitative Analysis, 59(2), 435–473. https://doi.org/10.1017/s0022109022001296
Ernst, R.-A., Gerken, M., Hack, A., & Hülsbeck, M. (2022). SMES’ reluctance to embrace corporate sustainability: The effect of stakeholder pressure on self-determination and the role of social proximity. Journal of Cleaner Production, 335, 130273. https://doi.org/10.1016/j.jclepro.2021.130273
Farias, G. A. D., & Holanda, M. M. (2024). The Concept of Corporate Social Responsibility. Revista de Gestão Social e Ambiental, 18(11), e09845. https://doi.org/10.24857/rgsa.v18n11-139
Fatma, M., & Khan, I. (2023a). An Integrative Framework to Explore Corporate Ability and Corporate Social Responsibility Association’s Influence on Consumer Responses in the Banking Sector. Sustainability, 15(10), 7988. https://doi.org/10.3390/su15107988
Fatma, M., & Khan, I. (2023b). Corporate Social Responsibility and Brand Advocacy among Consumers: The Mediating Role of Brand Trust. Sustainability, 15(3), 2777. https://doi.org/10.3390/su15032777
Fatma, M., Khan, I., & Rahman, Z. (2016). How does corporate association influence consumer brand loyalty? Mediating role of brand identification. Journal of Product & Brand Management, 25(7), 629–641. https://doi.org/10.1108/jpbm-07-2015-0932
Fatma, M., & Rahman, Z. (2016). The CSR’s influence on customer responses in Indian banking sector. Journal of Retailing and Consumer Services, 29, 49–57. https://doi.org/10.1016/j.jretconser.2015.11.008
Fatma, M., Rahman, Z., & Khan, I. (2015). Building company reputation and brand equity through CSR: The mediating role of trust. International Journal of Bank Marketing, 33(6), 840–856. https://doi.org/10.1108/ijbm-11-2014-0166
Ferraro, C., Sands, S., Schnack, A., Elms, J., & Campbell, C. L. (2022). In this together: The long-term effect of a collective crisis on the retail and service sector. Journal of Services Marketing, 36(4), 550–562. https://doi.org/10.1108/jsm-04-2021-0144
Fransen, L. (2012). Multi-stakeholder governance and voluntary programme interactions: Legitimation politics in the institutional design of Corporate Social Responsibility. Socio-Economic Review, 10(1), 163–192. https://doi.org/10.1093/ser/mwr029
Ganesan, S., George, M., Jap, S., Palmatier, R. W., & Weitz, B. (2009). Supply Chain Management and Retailer Performance: Emerging Trends, Issues, and Implications for Research and Practice. Journal of Retailing, 85(1), 84–94. https://doi.org/10.1016/j.jretai.2008.12.001
Gleim, M., Smith, J., Andrews, D., & Cronin, J. (2013). Against the Green: A Multi-method Examination of the Barriers to Green Consumption. Journal of retailing, 89(1), 44–61. https://doi.org/10.1016/j.jretai.2012.10.001
Godoy, M., Cendales, J., Asuagua, C., & Curvelo, J. (2021). GESTIÓN Y PRÁCTICAS DE LA RESPONSABILIDAD SOCIAL CORPORATIVA EN AMÉRICA LATINA DURANTE LA PANDEMIA DEL COVID-19. Revista Republicana, 31, 261–275. https://doi.org/10.21017/Rev.Repub.2021.v31.a115
Gupta, S. M., Naqvi, W. M., Mutkure, K. N., Varma, A., Thakur, S., & Umate, R. (2022). Bibliometric Analysis on Bibliometric Studies of Case Reports in the Medical Field. Cureus. https://doi.org/10.7759/cureus.29905
Haigh, M., & Guthrie, J. (2009). A political economy approach to regulated Australian information disclosures. Business Ethics: A European Review, 18(2), 192–208. https://doi.org/10.1111/j.1467-8608.2009.01557.x
Hou, Y., & Gao, G. (2022). Pricing and manufacturing strategy of dual-channel green supply chain under common product competition. BCP Business & Management, 29, 28–36. https://doi.org/10.54691/bcpbm.v29i.2164
Jin, Y., Adams, F., & Morgan, T. (2022). Transportation Makes Modern Retail “Click”: Research Questions for the Future. Transportation journal, 61(1), 1–17. https://doi.org/10.5325/transportationj.61.1.0001
Khalilurrahman, K., & Mubarrak, H. (2022). Retail Green Sukuk in Indonesia: Toward A Maqashid Approach. Share: Jurnal Ekonomi Dan Keuangan Islam, 11(1), 208. https://doi.org/10.22373/share.v11i1.12460
Kim, S., & Childs, M. L. (2021). Passion for the past: Effect of charity appeals and nostalgia on clothing donation intentions. Journal of Consumer Behaviour, 20(5), 1179–1190. https://doi.org/10.1002/cb.1924
Kim, S., & Woo, H. (2021). Global fashion retailers’ responses to external and internal crises during the COVID-19 pandemic. Fashion and Textiles, 8(1). https://doi.org/10.1186/s40691-021-00260-x
Kim, Y., Hur, W.-M., & Lee, L. (2023). Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation. Journal of Retailing and Consumer Services, 75, 103436. https://doi.org/10.1016/j.jretconser.2023.103436
Konstantynovskyi, L., & Zmicerevska, D. (2023). Methods for assessing corporate social responsibility in the retail business. Development management, 21(4), 37–44. https://doi.org/10.57111/devt/4.2023.37
Lacœuilhe, J., Louis, D., & Lombart, C. (2017). Impacts of product, store and retailer perceptions on consumers’ relationship to terroir store brand. Journal of Retailing and Consumer Services, 39, 43–53. https://doi.org/10.1016/j.jretconser.2017.07.002
Liu, Y., Ouyang, Z., & He, M. (2022). Why and when firms respond accommodatively to the product-harm crisis: An institutional perspective. Journal of Retailing and Consumer Services, 68, 103043. https://doi.org/10.1016/j.jretconser.2022.103043
Liu, Y., & Xiao, T. (2020). Pricing and Collection Rate Decisions and Reverse Channel Choice in a Socially Responsible Supply Chain With Green Consumers. IEEE Transactions on Engineering Management, 67(2), 483–495. https://doi.org/10.1109/tem.2018.2887118
Liu, Y., Xiao, T., Fan, Z., & Zhao, X. (2019). Pricing, environmental governance efficiency, and channel coordination in a socially responsible tourism supply chain. International Transactions in Operational Research, 26(3), 1025–1051. https://doi.org/10.1111/itor.12489
Liu, Y., Xu, Q., & Liu, Z. (2020). A coordination mechanism through value‐added profit distribution in a supply chain considering corporate social responsibility. Managerial and Decision Economics, 41(4), 586–598. https://doi.org/10.1002/mde.3122
Liu, Z. (Leo), Anderson, T. D., & Cruz, J. M. (2012). Consumer environmental awareness and competition in two-stage supply chains. European Journal of Operational Research, 218(3), 602–613. https://doi.org/10.1016/j.ejor.2011.11.027
López-Rodríguez, C. E., Calderón-Salguero, L. D., & Mora-Ortiz, M. F. (2022). La internacionalización de servicios: Análisis bibliométrico y revisión sistemática de la literatura entre 2000 y 2021. Revista Facultad de Ciencias Económicas, 30(1), 145–164. https://doi.org/10.18359/rfce.6008
Lombart, C., Labbé-Pinlon, B., Filser, M., Antéblian, B., & Louis, D. (2018). Regional product assortment and merchandising in grocery stores: Strategies and target customer segments. Journal of Retailing and Consumer Services, 42, 117–132. https://doi.org/10.1016/j.jretconser.2018.02.002
Lombart, C., & Louis, D. (2016). Sources of retailer personality: Private brand perceptions. Journal of Retailing and Consumer Services, 28, 117–125. https://doi.org/10.1016/j.jretconser.2015.09.002
Lombart, C., Louis, D., & Labbé-Pinlon, B. (2016). Price image consequences. Journal of Retailing and Consumer Services, 28, 107–116. https://doi.org/10.1016/j.jretconser.2015.09.001
Louis, D., & Lombart, C. (2018). Retailers’ communication on ugly fruits and vegetables: What are consumers’ perceptions? Journal of Retailing and Consumer Services, 41, 256–271. https://doi.org/10.1016/j.jretconser.2018.01.006
Louis, D., Lombart, C., & Durif, F. (2019). Impact of a retailer’s CSR activities on consumers’ loyalty. International Journal of Retail & Distribution Management, 47(8), 793–816. https://doi.org/10.1108/ijrdm-12-2018-0262
Louis, D., Lombart, C., & Durif, F. (2021). Packaging-free products: A lever of proximity and loyalty between consumers and grocery stores. Journal of Retailing and Consumer Services, 60, 102499. https://doi.org/10.1016/j.jretconser.2021.102499
Louis, D., Lombart, C., Grappe, C. G., Durif, F., Florence, C.-V., & Untilov, O. (2023). What claims best convey the quality of retailers’ standard private label products? International Journal of Retail & Distribution Management, 51(11), 1569–1587. https://doi.org/10.1108/ijrdm-11-2022-0437
Mahmud, A., Ding, D., & Hasan, Md. M. (2021). Corporate Social Responsibility: Business Responses to Coronavirus (COVID-19) Pandemic. Sage Open, 11(1), 2158244020988710. https://doi.org/10.1177/2158244020988710
Mandhachitara, R., & Poolthong, Y. (2011). A model of customer loyalty and corporate social responsibility. Journal of Services Marketing, 25(2), 122–133. https://doi.org/10.1108/08876041111119840
McEachern, M., Warnaby, G., & Moraes, C. (2021). The Role of Community-Led Food Retailers in Enabling Urban Resilience. Sustainability, 13(14). https://doi.org/10.3390/su13147563
Nsowah, J., & Phiri, M. A. (2023). Factors Influencing Adoption of Sustainable Supply Chain Management Practices Among Manufacturing Firms. International Journal of Environmental, Sustainability, and Social Science, 4(3), 822–831. https://doi.org/10.38142/ijesss.v4i3.416
Park, S., Ahn, S., & Kim, S. (2024). Sport event vs. art event? The effect of CSR-linked sponsorship event type on product purchase. Journal of Retailing and Consumer Services, 77, 103683. https://doi.org/10.1016/j.jretconser.2023.103683
Parsa, H. G., Lord, K. R., Putrevu, S., & Kreeger, J. (2015). Corporate social and environmental responsibility in services: Will consumers pay for it? Journal of Retailing and Consumer Services, 22, 250–260. https://doi.org/10.1016/j.jretconser.2014.08.006
Perrini, F., Castaldo, S., Misani, N., & Tencati, A. (2010). The impact of corporate social responsibility associations on trust in organic products marketed by mainstream retailers: A study of Italian consumers. Business Strategy and the Environment, 19(8), 512–526. https://doi.org/10.1002/bse.660
Pimenta, C. C. D. C., & Calderón, A. G. (2022). Un repaso a la Responsabilidad Social Corporativa (RSC) en América Latina y el Caribe. Revista Economía y Política, 1–25. http://scielo.senescyt.gob.ec/scielo.php?pid=S2477-90752022000200001&script=sci_arttext
Potdar, B., Garry, T., Gnoth, J., & Guthrie, J. (2021). An investigation into the antecedents of frontline service employee guardianship behaviours. Journal of Service Theory and Practice, 31(3), 450–467. https://doi.org/10.1108/jstp-06-2020-0124
Potdar, B., Garry, T., McNeill, L., Gnoth, J., Pandey, R., Mansi, M., & Guthrie, J. (2020). Retail employee guardianship behaviour: A phenomenological investigation. Journal of Retailing and Consumer Services, 54, 102017. https://doi.org/10.1016/j.jretconser.2019.102017
Potdar, B., Guthrie, J., & Gnoth, J. (2018). Encouraging shoplifting prevention with quality relationships: A theory of planned behaviour perspective. International Journal of Retail & Distribution Management, 46(1), 49–69. https://doi.org/10.1108/ijrdm-12-2016-0240
Potdar, B., Guthrie, J., Gnoth, J., & Garry, T. (2018). Yours ethically: The role of corporate social responsibility and employee engagement in shoplifting prevention. International Journal of Retail & Distribution Management, 46(9), 835–849. https://doi.org/10.1108/ijrdm-02-2018-0029
Prado, N. M., Silva, M. H. de P. e, Kaneko, C. S. K., Silva, D. V. da, Giusti, G., Saavedra, Y. M. B., & Silva, D. A. L. (2022). Sustainability in fashion retail: Literature review and bibliometric analysis. Gestão & Produção, 29, e13322. https://doi.org/10.1590/1806-9649-2022v29e13322
Ramos Soto, A. L., Sepúlveda-Aguirre, J., & Garcés Giraldo, L. F. (2019). Pequeñas y medianas empresas productoras de ladrillo artesanal en Oaxaca, México: Contexto de pobreza. Revista de Ciencias Sociales, 25(2), 40–50. https://doi.org/10.31876/rcs.v25i2.27334
Rangel-Lyne, L., Hinojosa-López, J. I., & Sierra-Morán, J. C. (2022). Imagen de Responsabilidad SocialCorporativa e Intención de CompraMillennial. Investigación Administrativa, 51–1, 1–16. https://doi.org/10.35426/IAv51n129.06
Raza, A. (2018). La Responsabilidad social corporativa en modo sistémico: Dos modelos alternativos. Estudios de la Gestión. Revista Internacional de Administración, 79–95. https://doi.org/10.32719/25506641.2018.4.4
Rojas-Molina, L. K., Franco, Y. A., & Flórez-Bolaños, J. (2024). Cambios en las prácticas de responsabilidad social empresarial en tiempos de pandemia por COVID-19. Revista CEA, 10(23), e2490. https://doi.org/10.22430/24223182.2490
Sáez-Ortuño, L., Forgas-Coll, S., Huertas-Garcia, R., & Sánchez-García, J. (2023). What’s on the horizon? A bibliometric analysis of personal data collection methods on social networks. Journal of Business Research, 158, 113702. https://doi.org/10.1016/j.jbusres.2023.113702
Theharin S, P. (2025). Analysis and Design of Standard Operating Procedures in the Revenue Cycle at PT RSE. Journal of Advances in Accounting, Economics, and Management, 2(3), 11. https://doi.org/10.47134/aaem.v2i3.559
Thorisdottir, T. S., & Johannsdottir, L. (2020). Corporate Social Responsibility Influencing Sustainability within the Fashion Industry. A Systematic Review. Sustainability, 12(21), 9167. https://doi.org/10.3390/su12219167
Utkarsh, & Singh, H. (2023). How perceived corporate social responsibility affects consumer citizenship behavior? Investigating the mediating roles of perceived employee behavior and consumer company identification. Marketing Intelligence & Planning, 41(7), 1037–1053. https://doi.org/10.1108/mip-06-2023-0269
Wang, S., Zhang, Y., Wang, G., & Chen, Z. (2020). Who can realize the “spot value” of corporate social responsibility?: Evidence from Chinese investors’ profiles. Sustainability Accounting, Management and Policy Journal, 11(4), 717–743. https://doi.org/10.1108/sampj-02-2019-0031
Wasiq, M., Kamal, M., & Ali, N. (2023). Factors Influencing Green Innovation Adoption and Its Impact on the Sustainability Performance of Small- and Medium-Sized Enterprises in Saudi Arabia. Sustainability, 15(3), 2447. https://doi.org/10.3390/su15032447
Woo, H., Childs, M. L., & Kim, S. (2020). A path to altruism: Investigating the effects of brand origin and message explicitness in CR‐M campaigns. Business Ethics: A European Review, 29(3), 617–628. https://doi.org/10.1111/beer.12269
Woo, H., & Jin, B. (2016a). Apparel firms’ corporate social responsibility communications: Cases of six firms from an institutional theory perspective. Asia Pacific Journal of Marketing and Logistics, 28(1), 37–55. https://doi.org/10.1108/apjml-07-2015-0115
Woo, H., & Jin, B. (2016b). Culture Doesn’t Matter? The Impact of Apparel Companies’ Corporate Social Responsibility Practices on Brand Equity. Clothing and Textiles Research Journal, 34(1), 20–36. https://doi.org/10.1177/0887302x15610010
Woo, H., Kim, S., & Childs, M. L. (2020). Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing. International Marketing Review, 37(4), 671–694. https://doi.org/10.1108/imr-12-2018-0349
Zeler, I., Oliveira, A., & Triano Morales, R. (2022). Responsabilidad Social Corporativa y crisis sanitaria de la Covid-19: La comunicación de las empresas energéticas españolas en Twitter Corporate. Revista de Comunicación, 21(1), 451–468. https://doi.org/10.26441/RC21.1-2022-A23
FINANCING
None.
CONFLICT OF INTEREST STATEMENT
None.
AUTHORSHIP CONTRIBUTION
Conceptualization: Jaquelinne Martínez Robles.
Data curation: Jaquelinne Martínez Robles.
Formal analysis: Jaquelinne Martínez Robles.
Funding acquisition: Jaquelinne Martínez Robles.
Research: Jaquelinne Martínez Robles.
Methodology: Jaquelinne Martínez Robles.
Project administration: Jaquelinne Martínez Robles.
Software: Jaquelinne Martínez Robles.
Supervision: Jaquelinne Martínez Robles.
Validation: Jaquelinne Martínez Robles.
Visualization: Jaquelinne Martínez Robles.
Writing – original draft: Jaquelinne Martínez Robles.
Writing – proofreading and editing: Jaquelinne Martínez Robles.